A Global programme for Adidas
This series of three films documented the year of Shimane ‘Sonny’ Lekoma from Soweto, South Africa.
He was “the world’s biggest football fan” and after his website was spotted by one of the world’s biggest sports manufacturers he was chosen as the face of their latest football advertising campaign.
For one year he got to travel around Europe to meet and interview some of the biggest names in world soccer – Beckham, Zidane, Raul, Barthez, Del Piero, Kluivert and he got to be a ballboy at the Champions League Final at the San Siro in Milan. His incredible story was broadcast around the world including Fox World Sports in the US, Sky Sports in the UK and SABC in South Africa.