Off The Shelf worked with BAYER on a global product launch followed by 7 national launch events of a major new product to the farming industry.
Iblon has been under wraps for most of the year and is a new Bayer product increasing wheat yields whilst offering broad spectrum disease control.
Our brief was to create a ‘wow factor’ launch which included filming in Europe and the UK, creating epic videos, interviews, interactive games and an Iblon app for the product launch show at 2 London locations including the Science Museums ‘Illuminate’ space with guest speakers from the world of rugby for an entertaining evening black tie event. The 7 national launch events took place in Leicester spread over 2 weeks.
Rebecca Brown, Bayer’s Event Planner said,
“Thank you for your outstanding work and for making the launch of iblon, not just an unforgettable experience for me but for all of our customers too. You have set a high standard for what the industry now expects from a launch.”
Rozzi Martin, Bayer Commercial Technical Manager said,
“The customer feedback has been incredible particularly on the balance between technical and fun!”
Off The Shelf worked with BAYER on a global product launch followed by 7 national launch events of a major new product to the farming industry.
Iblon has been under wraps for most of the year and is a new Bayer product increasing wheat yields whilst offering broad spectrum disease control.
Our brief was to create a ‘wow factor’ launch which included filming in Europe and the UK, creating epic videos, interviews, interactive games and an Iblon app for the product launch show at 2 London locations including the Science Museums ‘Illuminate’ space with guest speakers from the world of rugby for an entertaining evening black tie event. The 7 national launch events took place in Leicester spread over 2 weeks.
Rebecca Brown, Bayer’s Event Planner said,
“Thank you for your outstanding work and for making the launch of iblon, not just an unforgettable experience for me but for all of our customers too. You have set a high standard for what the industry now expects from a launch.”
Rozzi Martin, Bayer Commercial Technical Manager said,
“The customer feedback has been incredible particularly on the balance between technical and fun!”
