Bayer Showcases Smart Farming Innovations at Cereals Event – Attracting 20,000 Visitors
Bayer took centre stage at this year’s Cereals event, one of the UK’s most significant gatherings for the arable farming community, drawing an impressive 20,000 visitors over just two days. Farmers from across the country attended in search of solutions to boost efficiency and stay ahead in an increasingly fast-changing agricultural world.
Set across a 40m x 30m plot, the Bayer stand was designed and delivered by Off The Shelf, who brought the space to life and a seamless visitor experience. The stand promoted Bayer’s key products, including Dekalb Maize and the innovative Magic Trap pest-monitoring solution, all presented through dynamic looped video content, shaded seating areas, and informative message boards.
Bayer’s theme this year – “Crop Production for a Fast-Changing World” – resonated strongly with attendees, offering tools, ideas, and inspiration for smarter, more resilient farming now and into the future.
As excitement builds for next year, organisers have confirmed a brand-new location for Cereals 2026: the iconic Diddly Squat Farm – promising another unforgettable showcase of agri-innovation.
Bayer Showcases Smart Farming Innovations at Cereals Event – Attracting 20,000 Visitors
Bayer took centre stage at this year’s Cereals event, one of the UK’s most significant gatherings for the arable farming community, drawing an impressive 20,000 visitors over just two days. Farmers from across the country attended in search of solutions to boost efficiency and stay ahead in an increasingly fast-changing agricultural world.
Set across a 40m x 30m plot, the Bayer stand was designed and delivered by Off The Shelf, who brought the space to life and a seamless visitor experience. The stand promoted Bayer’s key products, including Dekalb Maize and the innovative Magic Trap pest-monitoring solution, all presented through dynamic looped video content, shaded seating areas, and informative message boards.
Bayer’s theme this year – “Crop Production for a Fast-Changing World” – resonated strongly with attendees, offering tools, ideas, and inspiration for smarter, more resilient farming now and into the future.
As excitement builds for next year, organisers have confirmed a brand-new location for Cereals 2026: the iconic Diddly Squat Farm – promising another unforgettable showcase of agri-innovation.
