Off The Shelf Produces Hutchinsons’ Flagship TV Programme for UK Farmers & Growers
Agronomy and crop production specialist Hutchinsons has launched a landmark 50-minute live broadcast, aimed at growers, landowners, and farm managers across the UK. Designed to inform and inspire, the programme brought together expert knowledge, real farm experiences, and cutting-edge technology—all delivered live online via Farmers’ Weekly.
“Connected Farming” was delivered end-to-end by creative production agency Off The Shelf, who worked closely with Hutchinsons from the very first idea. Off The Shelf developed the concept, shaped the messaging, and handled all content creation—managing everything from set design and studio production to location filming, editing, and final broadcast.
Hosted by popular social media farmer Rebecca Wilson, the studio-based programme featured key voices from Hutchinsons’ leadership and digital agronomy team, including:
David Hutchinson – CEO
Oliver Wood – Omnia Digital Farming Manager
Lewis McKerrow – Digital Farming Lead
Adam Sellars – Soil Health Specialist
The programme also featured field-based video segments, filmed and produced by Off The Shelf, offering real-world insight from progressive farmers and land managers. Special guests included:
Gavin Lane
James Griffin
Nick Shorter
Libby Fisher
Graham Innes
These on-location interviews added depth and authenticity, showing how Hutchinsons’ tools and expertise are being used on farms around the UK to drive smarter, more sustainable crop production.
The result was an engaging and informative broadcast that received fantastic feedback and strong audience numbers, reinforcing Hutchinsons’ role as a leader in modern agronomy—and showcasing Off The Shelf’s expertise in content creation for the agricultural sector.
“Steve and the team did a great job, not only on the day of filming, but provided us with invaluable guidance before filming and in the editing stages to ensure the broadcast went smoothly, but also made sure it delivered what we wanted to achieve.” Nick Rainsley, Hutchinsons Head of Marketing
Off The Shelf Produces Hutchinsons’ Flagship TV Programme for UK Farmers & Growers
Agronomy and crop production specialist Hutchinsons has launched a landmark 50-minute live broadcast, aimed at growers, landowners, and farm managers across the UK. Designed to inform and inspire, the programme brought together expert knowledge, real farm experiences, and cutting-edge technology—all delivered live online via Farmers’ Weekly.
“Connected Farming” was delivered end-to-end by creative production agency Off The Shelf, who worked closely with Hutchinsons from the very first idea. Off The Shelf developed the concept, shaped the messaging, and handled all content creation—managing everything from set design and studio production to location filming, editing, and final broadcast.
Hosted by popular social media farmer Rebecca Wilson, the studio-based programme featured key voices from Hutchinsons’ leadership and digital agronomy team, including:
David Hutchinson – CEO
Oliver Wood – Omnia Digital Farming Manager
Lewis McKerrow – Digital Farming Lead
Adam Sellars – Soil Health Specialist
The programme also featured field-based video segments, filmed and produced by Off The Shelf, offering real-world insight from progressive farmers and land managers. Special guests included:
Gavin Lane
James Griffin
Nick Shorter
Libby Fisher
Graham Innes
These on-location interviews added depth and authenticity, showing how Hutchinsons’ tools and expertise are being used on farms around the UK to drive smarter, more sustainable crop production.
The result was an engaging and informative broadcast that received fantastic feedback and strong audience numbers, reinforcing Hutchinsons’ role as a leader in modern agronomy—and showcasing Off The Shelf’s expertise in content creation for the agricultural sector.
“Steve and the team did a great job, not only on the day of filming, but provided us with invaluable guidance before filming and in the editing stages to ensure the broadcast went smoothly, but also made sure it delivered what we wanted to achieve.” Nick Rainsley, Hutchinsons Head of Marketing
